Step 3: Add your text
Decide what you want to say in the front cover, back cover, and body of the brochure. Make sure that your message is consistent and easy to understand. Front covers sell your product or service, back covers provide contact information, and the inside page usually tells a story or provides pricing options (different types of drinks served at a cafe or spa packages, for example).
When it comes to fonts, less is more. Choose one font for the body of the text, with a complementary font for titles or headers. Complementary fonts are two fonts that are different enough to look deliberate. They often will be a serif font and a san-serif font.
Use simple, easy-to-read typefaces without an excess of flourishes to better communicate with your readers. Choose a font color that is easily legible against your background color. Dark fonts stand out against light backgrounds, and vice versa.